Download e-book for kindle: Analyzing and Influencing Search Engine Results: Business by Sönke Lieberam-Schmidt

By Sönke Lieberam-Schmidt

ISBN-10: 3834924539

ISBN-13: 9783834924537

ISBN-10: 3834989150

ISBN-13: 9783834989154

The consistent development of the realm extensive internet (WWW) creates a requirement for brand spanking new recommendations which are important for net searchers in addition to for info providers. whereas appropriate and based effects grew to become tougher to discover via se's, the significance for companies to be stumbled on on noticeable positions of the WWW has immensely elevated. Sönke Lieberam-Schmidt analyzes the influence that SEO (SEO) has at the fiscal ambitions of internet companies. He buildings on hand web optimization ability, integrates them in an internet site construction technique confirmed to achieve success in perform, and develops types for choosing the suitable key phrases. For se's, he provides new tools of grouping and featuring results.

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Extra info for Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

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PageRank extends the simple counting by a weight of the citing page, like in academic literature, where it is more valuable to be cited by a paper in an excellent journal. Furthermore, the number of links on a page will be normalized. The PageRank measure can be used as one criterion for the output sorting of Web-search results. 1 where different ranking methods are presented. 4 Searcher The searcher (also known as query engine or query processor) receives search queries from the Web user. It scans the indexed database for documents that match the query best.

For example, the occurrence of a keyword in an URL is usually much more important than in the document text itself (μURL > μtext ). Usually, these functions become modified for different purposes such as suppression of unwanted information (spam). The practical work on search engines has shown that using only a document related, dynamic ranking is insufficient. In order to also include the importance or the popularity of a domain (popularity among the webmasters, not necessarily among Internet users), a new type of algorithms was invented – the static ranking (Brin and Page, 1998).

4. The bandwidth B (measured in bytes per seconds) of a crawler is usually Web servers can deliver their pages larger than the maximal bandwidth BMAX i i with. In the following simple case, the download time for visiting webpages can be determined straight forward. A crawler must download the pages i ∈ {1, . . , 5} with file sizes Pi . A trivial solution of this problem disregarding other limits than the bandwidth B is to download all pages simultaneously at a speed Bi proportional to page sizes Pi : Pi Bi = ∗ T with an optimal download time T ∗ : T∗ = ∑i Pi .

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Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval by Sönke Lieberam-Schmidt


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